Tuesday, March 20, 2007

AGLOCO is not “Too Good to be True”

This post from Official Agloco Blog
I wrote a comment other day that addressed exactly the type of question Members sometimes get in trying to recruit others to AGLOCO, namely: “AGLOCO sounds too good to be true. Why am I getting paid without putting anything into it?” Here is the quote from my previous blog that answers this point:

Asad Khalid said,
“Well i have some concerns about AGLOCO. Though i badly want this to work, but it seems too good to be true. I can also recruit people into joining Agloco as its free. But this is the thing that worries me. Its hard to believe that you’re going to be paid without ‘investing’ or putting something in it.”
AGLOCO Official said,
If being “too good” is our only problem, I think we’re in great shape!

Joking aside, seeming “too good to be true” is probably the number one reason people DON’T sign up for AGLOCO. It seems strange to “get something for nothing.” The truth is, you’re not getting something for nothing. You’re giving the Viewbar a small share of your computer monitor, which we (and apparently many advertisers) consider extremely valuable. You are also choosing us as your partner for commissions, referrals, and fees accumulated through everyday browsing. So, instead of some other middleman making this money, AGLOCO makes it. We win, you win, and the advertisers/companies win for getting your business.

Also, if you decide to refer other Members and build the community, you get more because YOU have built the community and provided it with its most valuable resource: more Members. By providing value to AGLOCO, we provide value back to you for your efforts.

So, essentially, AGLOCO doesn’t cost you any money to join, but you are “putting something in it” to reap the returns AGLOCO will provide you. If it’s worth it to share about 3/4-inch of your screen with the Viewbar and possibly to take the time and effort to build our network, you have earned every cent of your AGLOCO payout.

Value Proposition 1: You have Viewbar on screen, we pay you for it.

Having a Viewbar on your screen while you are actively browsing the Internet offers benefits to AGLOCO, advertisers, and Internet companies. The internet advertising industry is booming, as companies are trying many different ways to get their information in front of your eyes. As such, every inch of real estate on your screen is valuable (as demonstrated by the “million dollar homepage” last year). The Viewbar will show a targeted text ad, and advertisers are more than happy to pay AGLOCO for the opportunity to put that in front of you.

Another reason you get paid is because having an active Viewbar on your screen means that you are asking AGLOCO to be your commission partner. Many things you do on the internet make money for middlemen without you realizing it. AGLOCO never requires Members to do any of these things, but activities such as joining communities (such as eBay and MySpace), searching (such as on Yahoo and Google), downloading free software (such as Adobe Acrobat), and making purchases (such as on Orbitz and Amazon.com), will in many cases generate money for a middleman. By having an active Viewbar on your desktop, you designate AGLOCO to be your middleman. This makes AGLOCO money and, in return for that, AGLOCO pays you back. So, in that way, having an active Viewbar on your screen makes you money for doing what you would ordinarily do.

Value Proposition 2: You build the network, we pay you more.

I talk about this a little in a previous post:

Why does AGLOCO use a referral system?
“The most valuable part of AGLOCO is its Members. By referring others to AGLOCO, you provide them with value and for that, AGLOCO thinks you should get some of that value you provide.

It makes sense. Think about YouTube. The first, most active users were on the site when the software was buggy and there were few videos available, but their Membership (and referrals to others) is what made the site a success. When it was sold for $1.65 billion, how much of that did these first users see? Nothing. With the AGLOCO referral system, Members get more for building the network.”

Should you choose to build the network, you are ‘sticking your neck out’ to build the community and make it valuable. You are ‘paying’ with your time and effort, as well as risking your reputation, in convincing the people you know to join AGLOCO. You know that it could fail. If it does, you have spent a lot of time working for nothing in return, and you might look a little silly to the people you referred into the system. Not everyone is willing to take that risk.

However, for those who do take that risk, there will be significant rewards if AGLOCO succeeds.

As I write this blog, AGLOCO is in the midst of its highest new Member signup week ever. And despite the naysayers, we are very confident that AGLOCO will work. In a comment to a previous post, Simon shared a quote that is pertinent to this idea:

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” -Machiavelli

The power of the AGLOCO concept can be seen all over the web. Google AGLOCO and see almost 1.5 million search results. See our alexa ranking among the world’s top few thousand websites. With hundreds of thousands of Members, we are possibly the largest pre-launch community on the Internet. Go looking around the web and you will find tons of interesting and innovative Member blogs that display the energy and excitement in our community. I feel very, very good about AGLOCO. And if you believe in your own value as an Internet user, you should too.

Brian Greenwald
AGLOCO Development Team

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